Big-spending Chinese tourists have surpassed the United Kingdom as Australia’s most valuable tourism market.
AAP reports that Tourism Research Australia’s latest international visitor survey shows a five per cent boost in international visitors last year, and a four per cent boost in their spending.
Almost 5,441,000 people came to Australia in 2010 and spent $18 billion on their trips.
And although most visitors came from New Zealand (1,053,901), the Chinese emerged as Australia’s most economically valuable market, eclipsing the UK.
Chinese travellers, who represented the fourth largest visitor numbers at 431,369, poured $3.1 billion into the economy.
The UK contributed $2.9 billion, and New Zealand $2 billion.
The total economic value was an increase of 2.9 per cent on 2009, the report said.
Most visitors came for a holiday or to visit family and friends.
Other popular reasons were for business, education and to work.