NZTourism: Spending on domestic tourism flat in 2011

Spending on domestic tourism was flat in the year to June 2011, the Ministry of Economic Development’s latest Domestic Travel Survey has found.

Kiwis spent $8.9 billion on trips within New Zealand, essentially unchanged from the year before.

Business travel held up better than holiday travel, with business travellers spending $2.9b in the period, an increase of 8.5 per cent on the previous year.

Domestic holidaymakers in comparison spent $3.1b, down 6.4 per cent on 2010.

“The business environment has been tough for many operators in the tourism industry recently” Peter Ellis, the ministry’s tourism research and evaluation manager, said.

“On top of that, the strength of our currency has made international travel a very enticing option. Overseas travel by New Zealanders rose 5 per cent for the year to June 2011 compared with the previous year.”

This year’s data showed a drop in the amount of domestic travel. Domestic tourism spending had held steady in part because of increased transport costs.

The total number of trips declined by 4.3 per cent to 44.8 million in the June year.

Overnight trips fell 4.4 per cent to 15.9m. The number of day trips fell 4.3 per cent to 28.9m.

However spend per trip increased by 5.9 per cent.

The Domestic Travel Survey is an annual phone survey of 15,000 New Zealand residents undertaken throughout the year.

After the 22 February earthquake, planned interviews of Christchurch residents in February and March were replaced by calls to residents of other regions.


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